Box Office: AGE OF ULTRON Claims $84.4 Million on Opening Day

Avengers: Age of Ultron has officially arrived, and with it one of the most eagerly anticipated summer box office season titles of 2015. On this weekend three years ago, Marvel’s The Avengers set the all-time domestic opening record with $207.4 million. To give you a sense of how astonishing that number was at the time, it was almost $30 million higher than even the most optimistic pre-release projections for the film.

High expectations for Marvel’s sequel has generated box office records climbing steadily earning an estimated $84.46 million on Friday, including $27.6 million from its Thursday previews. That stands as the second-highest single-day opening of all-time, behind the $91 million of 2011’s Harry Potter and the Deathly Hallows Part 2. Avengers: Age of Ultron first day also tops the $80.8 million of Marvel’s The Avengers, which included $18.7 million from midnight screenings alone. Friday’s estimates in, the only question now is how high can Age of Ultron expect to climb this weekend? Initial projections ranged from a low of $174 million (what Iron Man 3 earned on this weekend in 2013) to as high as $225 million. It now appears that $210 is the number Disney/Marvel is aiming at.

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Marvel Studios presents Avengers: Age of Ultron, the epic follow-up to the biggest Super Hero movie of all time. When Tony Stark tries to jumpstart a dormant peacekeeping program, things go awry and Earth’s Mightiest Heroes, including Iron Man, Captain America, Thor, The Incredible Hulk, Black Widow and Hawkeye, are put to the ultimate test as the fate of the planet hangs in the balance. As the villainous Ultron emerges, it is up to the Avengers to stop him from enacting his terrible plans, and soon uneasy alliances and unexpected action pave the way for an epic and unique global adventure.

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