Warner Bros. Discovery officially announced MAX as the new name of its flagship streamer, dropping the HBO part of the name. Why? I don’t know… But the changeover will happen MAY 23rd…
“Max is the one to watch,” said WARNER BROS/DISCOVERY CEO David Zaslav. Which will feature what the company promises will be an average of more than 40 new titles and TV show seasons every month.
Max will be available in three different versions. The first two plans align with the existing HBO Max pricing, and WBD said current HBO Max customers will not see their pricing change (for now) when the new service debuts. The third tier, “Max Ultimate,” expands to up to four streams and includes 4K content.
The trio of options are:
- Max Ad-Lite ($9.99/month or $99.99/year): Two concurrent streams, 1080p HD resolution, no offline downloads, 5.1 surround sound quality
- Max Ad Free ($15.99/month or $149.99/year): Two concurrent streams, 1080p HD, up to 30 offline downloads, 5.1 surround sound quality
- Max Ultimate Ad Free($19.99/month or $199.99/year): Four concurrent streams, up to 4K Ultra HD resolution, 100 offline downloads, Dolby Atmos sound quality